The Bluegrass, Blues & Barbecue Region of Western Kentucky launched a new Web site today to promote the wealth of tourism activities in the area.
The site, at bbbregion.com, features a robust events calendar filled with the numerous events and festivals for which the region is famous. In addition, the site provides an abundance of things to do in the region – with a focus on the numerous opportunities for outdoor adventure – as well as places to stay, eat and shop.
Red Pixel Studios developed the site for the nine-county region that comprises the Bluegrass, Blues & Barbecue Region, which includes Daviess, Hancock, Henderson, Hopkins, McLean, Muhlenberg, Ohio, Union and Webster counties.
“With the redevelopment of our Web site, we were looking for an updated, modern design, as well as a cohesive identity for all our marketing outreach,” said Beth Newman, director of the Greenville Tourism Commission and Chairperson of the Bluegrass, Blues & Barbecue Region.
Red Pixel Studios had earlier designed a new logo for the Bluegrass, Blues & Barbecue Region and a new color palette for the brand identity. The downtown Owensboro-based design group proposed that the travel-centric site be developed with a responsive design that transforms the layout and content for an optimal view on desktops, laptops, tablets and phones.
“With so many travelers relying on phones and tablets for information, it is absolutely critical that our regional tourism site looks good and is easy to use on these devices,” said Tricia Noel, director of the Hopkins County Tourist and Convention Commission in Madisonville and the Treasurer for the Bluegrass, Blues & Barbecue Region. “We want our visitors to be well-informed about all there is to do here, and the new Web site is the perfect guide for an unforgettable experience.”
As with any site, providing current information is crucial, added Newman. “We needed a site that can easily be managed by multiple editors,” said Newman. “With a region that includes nine counties, we have a lot of information that changes often, and our new site gives us so much control over the content that we provide to our visitors.”
“We are fortunate to be in a region with so many word-class attractions,” said Noel. “We are really excited to have what we think is a world-class Web site to help attract visitors to our wonderful region of Kentucky.”