Smart

Pro Tip: Do not use images in your email signature

We have been asked a number of times to create images for email signatures to promote a product, app, or website, or even to stylishly display basic contact information. This sounds like a fun project with boundless creative possibilities – and one that would generate revenue. But each time we have demurred and explained why…

Pro Tip: Stop using ‘click here’ in the links on your Web site

We have written that you should never say the word “backslash” when talking about Web addresses. Now it’s time to address another common practice that should be eradicated. Never use the words “click here” on your Web site, particularly when they are the only words within linked text.