We recently completed a logo refresh and redesigned WordPress website for Sign Crafters, a full-service commercial sign company headquartered in Evansville, Indiana.
The project began with an update to the company’s established logo. Rather than creating an entirely new identity, we refined the existing design by simplifying and flattening the graphic elements, removing dated visual effects, and introducing cleaner, more modern typography.
The refreshed logo retains the recognizable character of the original while creating a more contemporary, versatile identity that works across print, digital, signage, and other applications.
The website redesign followed a similar philosophy: simplify the experience while better showcasing the company’s extensive capabilities.
Sign Crafters produces a wide variety of commercial signage, including channel letters, metal and plastic letters, LED signs, monument signs, pylon signs, marquees, and sign faces. The previous website made it difficult to explore these offerings efficiently, with a structure that presented too many navigation choices and didn’t fully showcase the company’s work.
We reorganized the website to create a more intuitive experience, significantly reducing the complexity of the navigation and making it easier for visitors to find information about specific sign types and services.
Photography plays a much greater role in the new design, with images and galleries that demonstrate the variety, scale, and quality of the signs Sign Crafters produces. This more visual approach helps prospective customers explore possibilities, see examples of completed projects, and better understand the company’s capabilities.
The website also highlights Sign Crafters’ installation, repair, and maintenance services, along with its ability to serve national accounts and manage signage projects across a broad geographic area. Clearer content organization helps visitors find the services they need, whether they’re looking for a single business sign or coordinating signage across multiple locations.
Built on WordPress, the new website features responsive layouts, accessibility-minded development, and flexible content management tools that make it easier for staff to keep information and project examples current.
Together, the refreshed logo and redesigned website give Sign Crafters a more modern, cohesive identity while making it easier for prospective customers to discover the company’s products, services, and expertise.
Visit the new Sign Crafters website.