We recently designed and developed a new WordPress website for Bluegrass Fieldhouse, an all-new indoor sports facility in downtown Owensboro, Ky., built to accommodate a wide variety of sports, tournaments, and special events.
The website was designed to introduce the facility, showcase its capabilities, and position Bluegrass Fieldhouse as an attractive destination for tournament organizers throughout the region and beyond.
With configurations accommodating seven basketball courts, 14 volleyball courts, or 21 pickleball courts, the facility offers the flexibility to host tournaments and competitions of varying sizes. The website places these sports front and center, using engaging photography, clear navigation, and dedicated content to help visitors explore the facility’s offerings.
A major focus of the project was promoting Bluegrass Fieldhouse to tournament directors. The website highlights the advantages of hosting events at the facility, from its flexible court configurations and amenities to the support available from an experienced event management team. Clear calls to action make it easy for organizers to inquire about availability and begin planning their tournaments.
The website also helps athletes, families, and spectators prepare for their visits. Information about parking, nearby hotels, and the surrounding downtown area makes it easier to plan a trip, while a venue map and virtual tour provide a closer look at the facility.
Another important feature is the connection to the nearby Owensboro Convention Center, located just a block away. With additional event space and courts available under the same management team, the convention center provides opportunities for tournament expansion, championship events, vendor expos, and other activities.
The website features a clean, modern design with responsive layouts that work across desktop computers, tablets, and mobile devices. Accessibility was an important consideration throughout development, with an emphasis on intuitive navigation, readable content, and making information easy to find.
Built on WordPress, the site also provides flexible content management tools, allowing staff to update information, promote upcoming events, and keep the website current as the facility’s programming grows.
The result is a website that does more than introduce a new sports facility. It serves as a marketing and planning resource designed to attract tournaments, support event organizers, and help visitors discover everything Bluegrass Fieldhouse and downtown Owensboro have to offer.
Visit the new Bluegrass Fieldhouse website.