We recently completed a new WordPress website for the Kentucky Council on Problem Gambling (KYCPG), bringing two previously separate websites together into a single, more comprehensive resource for individuals seeking help with problem gambling and professionals working in prevention, education, and treatment.
Previously, KYCPG maintained two websites serving different audiences. KYGamblingHelp.org focused on public awareness, education, and connecting individuals with help, while KYCPG.org provided information for counselors, treatment providers, and other professionals, including training opportunities, conferences, and resources.
Both websites had limited content and relatively basic structures, making it difficult to effectively organize information and serve their respective audiences. Rather than simply redesigning the two sites, we recommended consolidating them into one website with a clearer purpose and more intuitive organization.
The new website uses KYGamblingHelp.org as its primary domain, placing public awareness and access to help at the forefront. Visitors can more easily find information about problem gambling, explore treatment and support options, and connect with resources for themselves or someone they care about. Content is organized to help visitors find relevant information without having to navigate an unnecessarily complicated website.
To continue serving KYCPG’s professional audience, we created a dedicated For Providers section featuring information about training, certification, conferences, research, and professional resources. The former KYCPG.org domain now redirects visitors to this section, preserving a familiar entry point while eliminating the need to maintain two separate websites.
Beyond the improved structure, the redesign introduces a clean, modern appearance with clear navigation and responsive layouts that work across phones, tablets, and desktop computers. Accessibility was also an important consideration, particularly for a website intended to connect people with potentially sensitive information and support services.
Built on WordPress, the new site is easier for KYCPG staff to manage, with flexible content tools that simplify publishing news, updating resources, promoting events, and maintaining information for both audiences.
The result is a more unified, user-friendly digital presence that better supports KYCPG’s mission while reducing the complexity of managing multiple websites. It’s also an example of how thoughtful planning and website development can improve an organization’s ability to communicate with very different audiences through a single, well-organized platform.
View the new Kentucky Gambling Help website.