Your identity is the foundation of your brand. A strong, consistent visual system builds recognition, reinforces credibility, and creates long-term loyalty.
Our brand identity design and logo design services help organizations clarify who they are and how they want to be perceived. We work with our clients to define where their brand stands today and where it needs to go. From there, we develop a visual identity system that reflects their positioning, values, and long-term goals.
Depending on your needs, we may create a new logo and complete corporate identity from the ground up, or thoughtfully evolve an existing visual system to better represent your brand.
Types of logos
Most logos fall into one of three primary categories, though many modern identities blend elements from each. The right approach depends on your brand personality, industry, and how your logo will be used across print and digital platforms.
Wordmark
A wordmark, or text-based logo, consists primarily of typography. It may include subtle supporting elements such as spacing, alignment, or a horizontal rule, but the focus remains on the organization’s name. Wordmarks are especially effective when a company name is distinctive and strong enough to stand on its own.
Icon + Text
This common logo format pairs a custom-designed icon with a wordmark. The icon visually represents the organization, while the typography reinforces the name. This approach offers flexibility, allowing the icon and text to be used together or independently in various applications.
Badge
A badge-style logo incorporates the organization’s name within a contained symbol or emblem. Often traditional or institutional in feel, badge logos are well suited for schools, civic organizations, and brands seeking a strong, established presence.
File formats
Corporate identity design is some of the most important work we do. A professional logo must perform consistently — whether it appears on a business card, a billboard, a website, or branded merchandise.
To ensure your logo works everywhere it needs to, we deliver a complete package of file formats and color variations appropriate for both print and digital use.
Vector
A vector file describes images as shapes and paths rather than pixels, making it scalable to any size without loss of quality. Vector files are essential for professional printing and large-format applications such as signage, banners, and vehicle graphics.
We provide vector versions of your logo in PDF and EPS file formats.
Bitmap
Bitmap images are pixel-based files that cannot be enlarged without losing quality. They are best suited for digital use at specific sizes.
Some desktop publishing programs only support bitmap formats, so we provide high-resolution JPG files for compatibility. For web and digital applications, we also supply optimized JPG and transparent PNG files to ensure fast load times and crisp display.
Identity Package
A strong identity doesn’t stop at a logo.
We extend your new brand identity into the materials your audience sees every day — ensuring consistency across every interaction. Identity packages may include:
- Letterhead
- Envelopes
- Business cards
- Presentation templates
- Social media profile graphics
- Brand guidelines for consistent usage
Whether launching a new company or refining an established brand, our goal is to create a cohesive identity system that supports long-term growth.
Let’s Build Your Brand Identity
A clear, professional brand identity communicates who you are before you ever say a word. If you’re ready to create or refine your visual identity, we’re ready to help.
