Marketing Resources

Let the world know that you have an app! Use the resources below to promote your app and build a loyal following.


Build awareness of your apps with these instantly recognizable badges. Place them on your web site and link them to your app on the App Store and Google Play.

Please follow the appropriate guidelines for using these badges or any other marketing materials.

Smart App Banners

In iOS, Safari has a nifty Smart App Banner feature that provides a standardized method of promoting your app from your website. With this feature, when someone visits your site on an iOS device they will see something like this:


If your app is already installed on a user’s device, the banner intelligently changes its action, and tapping the banner will simply open the app. If the user doesn’t have your app on his device, tapping on the banner will take him to the app’s entry in the App Store. Smart App Banners automatically determine whether the app is supported on the user’s device. If the device loading the banner does not support your app, or if your app is not available in the user’s location, the banner will not display. To add a Smart App Banner to your website, include the following meta tag in the head of each page where you’d like the banner to appear:

<meta name="apple-itunes-app" content="app-id=myAppStoreID">

Where myAppStoreID is your app’s unique identifier – the nine-digit number in between id and ?mt in the link to your app on the App Store.

Advertise on Facebook and Instagram

Encourage downloads of your app by creating ads on Facebook and Instagram. At your request, we will provide a image showing your app displaying the app badges for the App Store and Google Play.

  • To begin, go to
  • Click Create Ad
  • Click Send people to your website
    • We suggest building a page that has links to both versions of your app. i.e.
  • Click Set Audience and Budget
  • Next, choose Set Ad Creative and complete the entry